![Andy Mooney, CEO of Fender: 90% of first–time players abandon the instrument in the first year but the 10% who stick with it, tend to commit for life with a lifetime value Andy Mooney, CEO of Fender: 90% of first–time players abandon the instrument in the first year but the 10% who stick with it, tend to commit for life with a lifetime value](https://natfluence.com/wp-content/uploads/2020/11/andy-mooney-ceo-fender-natfluence-interview-original-guitar-daily-rundown-1.jpg)
Andy Mooney, CEO of Fender: 90% of first–time players abandon the instrument in the first year but the 10% who stick with it, tend to commit for life with a lifetime value
![Andy Mooney, CEO of Fender: 90% of first–time players abandon the instrument in the first year but the 10% who stick with it, tend to commit for life with a lifetime value Andy Mooney, CEO of Fender: 90% of first–time players abandon the instrument in the first year but the 10% who stick with it, tend to commit for life with a lifetime value](https://natfluence.com/wp-content/uploads/2022/01/andy-mooney-ceo-fender-natfluence-interview-marketplace-opt.jpg)
Andy Mooney, CEO of Fender: 90% of first–time players abandon the instrument in the first year but the 10% who stick with it, tend to commit for life with a lifetime value
![How a Scot who had to save up to buy his first Fender guitar ended up running the company | The Scottish Sun How a Scot who had to save up to buy his first Fender guitar ended up running the company | The Scottish Sun](https://www.thescottishsun.co.uk/wp-content/uploads/sites/2/2017/09/andy_mooney_fender_ceo_1jpg-js347727018.jpg)
How a Scot who had to save up to buy his first Fender guitar ended up running the company | The Scottish Sun
![Fender CEO Andy Mooney: “When that article came out with the headline 'Guitar is dead', that was the definition of fake news” | Guitar World Fender CEO Andy Mooney: “When that article came out with the headline 'Guitar is dead', that was the definition of fake news” | Guitar World](https://i.ytimg.com/vi/ITtc3QwEmOY/mqdefault.jpg)
Fender CEO Andy Mooney: “When that article came out with the headline 'Guitar is dead', that was the definition of fake news” | Guitar World
![Andy Mooney, CEO of Fender: 90% of first–time players abandon the instrument in the first year but the 10% who stick with it, tend to commit for life with a lifetime value Andy Mooney, CEO of Fender: 90% of first–time players abandon the instrument in the first year but the 10% who stick with it, tend to commit for life with a lifetime value](https://natfluence.com/wp-content/uploads/headshots/andy-mooney.jpg)