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Burberry's new designer transforms the storied brand with new logo and monthly digital product debuts | South China Morning Post
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Rebranding strategies and their boomerang effect—The curious case of Burberry - Olteanu - 2020 - The Journal of World Intellectual Property - Wiley Online Library
How Burberry executed one of the most successful brand identity transformations of all time... and how your business can too
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Unpacking Burberry's New Strategy News Analysis BoF.pdf - Unpacking Burberry's New Strategy Chief executive Marco Gobbetti has outlined an ambitious | Course Hero
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